go upstream
Two of them, both mock data and real methodology. One for a mid-market brand selling DTC, Amazon and retail. One for a bigger team where performance and brand sit in different groups and read one ranking. Tell us where to send them.
Here they are. Both open in a new tab.
DTC, Amazon and retail · 4 pages Brand and performance · 10 pages
We’ll follow up about running one on your numbers. We work from your standard platform exports. Spend by channel and revenue, six or more months if you have it, CSV or Excel. The exact column spec and sample files →
Send the exports. Spend by channel and revenue, straight out of Shopify, Meta, Google and TikTok. Six or more months if you have it.
We model a ROAS for each channel and rank where the next dollar goes, against each of your revenue streams separately.
Back in about a week. The report, the csv outputs and the model spec. Then again as new data lands.